A few weeks ago, women took the A4waist challenge, comparing the waist size to the width of a standard A4 sheet of paper. And now, their latest obsession is matching the length an iPhone6 to their knees – they pass the “beauty” test if their knees, joint together, are slimmer than the phone itself. The iPhone 6 is just 5.44 inches in height and both knees must be narrower….
However, there’s been a backlash online, as many have dubbed this as a worrying trend, a “weird” standard of beauty. Online commentators are saying that trends as such could promote body shaming and unhealthy lifestyle.